Every second of delay
costs you 7% of revenue.
We fix Core Web Vitals, shrink your bundles, and rebuild your image pipeline — turning 4-second load times into sub-second experiences that convert.
How slow is your store?
Paste your URL. We'll run a live Google PageSpeed scan and show your exact Core Web Vitals.
The four metrics that decide your fate.
Google ranks your store on these. Users feel them instantly. We fix them all.
Your hero image takes 4+ seconds to appear. Visitors see a blank screen and leave.
Edge-cached hero image, priority hints, next/image with AVIF, streaming SSR
Content jumps around as the page loads. Users tap the wrong button, then abandon.
Explicit image dimensions, font-display: swap, reserved ad slots, no late-loading banners
Tapping a button feels laggy. Users think the site is broken and try again — then leave.
Break up long tasks, defer non-critical JS, web workers for heavy compute, code splitting
The server takes over a second just to respond. Everything downstream waits on this.
Edge deployment, ISR caching, Storefront API batching, warm serverless functions
Before. After. No sugar-coating.
These are actual averages from the last 12 months of performance projects across 40+ stores.
The six things slowing you down.
We've audited hundreds of stores. These are the culprits, in order of how much speed they steal.
Unoptimised hero images
A 2.8MB PNG where a 90KB AVIF would work identically. This single asset alone often adds 2+ seconds to LCP.
Third-party scripts blocking render
Klaviyo, Judge.me, Gorgias, Hotjar, GA4, TikTok Pixel — each one adds 100–400ms. Together they can add 3+ seconds.
Fonts loading from Google CDN
Every webfont request hits an external domain, triggering DNS + TLS handshake. Two fonts = 600ms of pure waiting.
Unbounded Liquid loops
Shopify themes often loop through collections with no pagination. Each loop is a server-side query, multiplied by every product.
No CDN-level caching
Every visit hits your origin server. No edge caching, no stale-while-revalidate. TTFB climbs under load.
Layout shift from ads and popups
Klaviyo popups, discount banners, cookie consent — all load late and shove content around. CLS breaks immediately.
Six weeks. Measurable every step.
You see progress from Week 2. Full Core Web Vitals fixes by Week 5. Before/after reports at every milestone.
Full Performance Audit
We benchmark your store on real devices — not just synthetic tests. Lighthouse, WebPageTest, Chrome UX Report, and field data. You get a written report with every bottleneck ranked by revenue impact.
Image & Font Pipeline
The biggest quick wins. We rebuild your image pipeline with AVIF/WebP, responsive srcsets, priority hints, and CDN delivery. Fonts get subset, self-hosted, and preloaded. This alone often recovers 1.5–2.5 seconds of LCP.
Script Audit & Cleanup
We audit every third-party script, move non-critical ones to web workers or defer them, and eliminate duplicates. Tag managers get streamlined. This recovers INP and stops render blocking.
Core Web Vitals Fixes
Now the deep work: break up long tasks, add explicit dimensions everywhere, reserve space for ads, and implement stale-while-revalidate. We target LCP < 1s and CLS = 0.
Validation & Monitoring
We validate with PageSpeed Insights, WebPageTest, and real-user monitoring. You get a before/after report and 30 days of daily monitoring to catch any regression.
Exactly what we fix. Exactly what we don't.
What's included
- Full Lighthouse + WebPageTest audit
- Image pipeline rebuild (AVIF/WebP + CDN)
- Font subsetting + self-hosting
- Third-party script audit and cleanup
- Lazy loading for below-fold content
- Explicit dimensions on all images
- Code splitting for JavaScript bundles
- Server-side rendering optimisation
- CDN + edge caching setup
- Critical CSS inlining
- Resource hints (preload, prefetch, preconnect)
- 30-day post-launch monitoring
What's not included
- Full headless rebuild (separate service)
- New theme or visual redesign
- Content writing or copy
- Third-party app subscription costs
- Ongoing retainer (available separately)
- Server infrastructure migration
Need any of these? We'll scope them as an add-on — quoted transparently.
Sub-1s LCP, 90+ Lighthouse,
or we work free until it does.
Measured on mobile, on real devices, against Google's own PageSpeed data. If we miss the target, we keep going — at no additional cost — until we hit it.
Real stores. Real speed gains.
Veloce Fashion
“They took us from 4.2s LCP to 0.6s in three weeks. Conversion rate jumped 62% in the following month. Nothing else changed — just speed.”
Luminos Skincare
“Our mobile bounce rate dropped from 62% to 34%. The performance overhaul paid for itself in six weeks.”
Nexvault Electronics
“We had 40+ apps slowing us down. They audited every one, cut 22, and rewired the rest. Speed doubled overnight.”
Everything you might ask before trusting us with speed.
Ready to stop
losing money to slowness?
Get a free performance audit. We'll benchmark your store, identify every bottleneck, and show you exactly how much revenue is leaking.