CyberInitiation
Services/CRO Optimization
Core Service · CRO Optimization

Same traffic.
3× the revenue.

You don't need more traffic. You need to convert the traffic you already have. Our CRO program runs 2 tests a week, every week, on the metrics that move revenue.

Stat-sig validated2 tests / weekWeekly reports
CRO Calculator
Instant

What's your CRO potential?

Enter your numbers. We'll show you the revenue upside from a proper CRO program.

1.4%
Typical store CVR today
4.2%
Our post-CRO target
3×
Typical revenue uplift
90
Days to see compounding gains
01Where You Leak

Your funnel is bleeding visitors.

The average D2C funnel loses 87% of visitors before purchase. Here's where — and how we plug each leak.

Stage 1
Homepage → Product
What's broken

Vague hero, unclear value prop, no social proof above the fold

How we fix it

Clear headline, trust badges, best-sellers above the fold

62%
Drop-off
Stage 2
Product → Add to Cart
What's broken

Weak product pages, poor imagery, missing reviews, confusing sizing

How we fix it

Sticky add-to-cart, UGC reviews, size guides, shipping transparency

71%
Drop-off
Stage 3
Cart → Checkout
What's broken

Unexpected shipping costs, forced account creation, trust gaps

How we fix it

Shipping in cart, guest checkout, trust badges, no forced signup

48%
Drop-off
Stage 4
Checkout → Purchase
What's broken

Too many fields, payment friction, no urgency

How we fix it

One-page checkout, express pay, limited-time offers

34%
Drop-off
02The Program

What we test. Where we win.

CRO isn't random button-color guessing. Every test targets a specific metric with a specific hypothesis.

Landing Page Tests

Hero messaging, value propositions, social proof placement, CTA color and copy

15–25 variants tested

Product Page Tests

Image galleries, review placement, sticky CTAs, size guides, urgency elements

20–30 variants tested

Checkout Flow Tests

Field reduction, express pay, guest checkout, error states, trust signals

10–15 variants tested

Personalisation Tests

Segment-based content, geo-specific messaging, cart abandonment re-engagement

8–12 segments tested

Pricing & Offer Tests

Bundle structure, discount framing, shipping thresholds, subscription vs one-time

6–10 offers tested

Mobile-Specific Tests

Touch target sizes, sticky nav, mobile-first checkout, thumb-zone CTAs

10–15 mobile variants
03The Process

90 days. Compounding gains.

CRO isn't a project. It's a program. Every winning test changes the baseline for the next one.

Week 1–2
01

Analytics & Funnel Audit

We install proper tracking (GA4 events, heatmaps, session replays), then map your entire funnel. Every drop-off is documented and prioritised by revenue impact.

GA4 event setupHeatmaps + recordingsFunnel mapPriority matrix
Week 3–4
02

Hypothesis Generation

Based on real user data, we generate 20+ testable hypotheses. Each one has a specific metric, expected impact, and test design. You approve the roadmap before we build.

20+ hypothesesTest roadmapExpected impact modelApproval
Week 5–8
03

Continuous Testing

We run 2 tests per week, minimum. Winning variants get deployed immediately. Losing ones give us data for the next round. Every test is statistically validated.

2 tests per weekStat sig validationLive deploymentWeekly reports
Week 9–12
04

Compounding & Scale

Winners get combined into bigger plays. We move from tactical tests to strategic experiments (pricing, packaging, personalisation). Compounding gains build on each other.

Strategic testsPersonalisation liveCompounding data90-day report
04The Scope

Exactly what we test. Exactly what we don't.

What's included

  • Full analytics + event tracking setup
  • Heatmaps and session recordings
  • Funnel drop-off analysis
  • 20+ tested hypotheses per quarter
  • 2 live A/B tests per week
  • Statistically validated results
  • Winning variant deployment
  • Mobile-specific test coverage
  • Checkout flow optimisation
  • Personalisation engine setup
  • Weekly performance reports
  • 90-day compounding roadmap

What's not included

  • Paid traffic acquisition
  • Email marketing campaign creation
  • Content writing
  • Brand identity or redesign
  • Headless rebuild (separate service)
  • Ongoing retainer beyond quarter 1

Need any of these? We'll scope them as an add-on — quoted transparently.

The CRO Guarantee

+30% revenue in 90 days, or we work free until we do.

Measured against your baseline, using your analytics, with stat-sig validation on every test. If we miss the target, we keep going — at no additional cost.

05The Proof

Real stores. Real CVR gains.

D2C Apparel

Veloce Fashion

“Our conversion rate went from 1.4% to 4.2% in three months. Same traffic, same ad spend — just a store that actually converts.”

3×
CVR Uplift
+62%
Revenue
90
Days
RK
Rohan Kapoor
Founder
Beauty

Luminos Skincare

“The CRO program paid for itself in 6 weeks. Every test taught us something. Every win stuck.”

6 wks
ROI Window
+38%
AOV
-50%
Cart Abandon
PM
Priya Mehta
CEO
Electronics

Nexvault Electronics

“We had 12 tests running within the first month. Two of them alone added 22% to revenue. Best investment we made.”

12
Tests/Month
+22%
From 2 Tests
+210%
Revenue
AS
Arjun Shah
Co-Founder
06The Questions

Everything you might ask before investing in CRO.

Performance makes your site fast. CRO makes your site convert. They compound — a fast site makes CRO tests more effective because users actually see the changes. We recommend doing performance first, then CRO.
Now booking Q4 2026

Ready to stop
leaving money on the table?

Get a free CRO audit. We'll map your funnel, identify every drop-off, and show you the revenue upside in your first quarter.

+30% guarantee·2 tests / week·Fixed-price quarters