Sub-second storefronts
that actually convert.
We rebuild Shopify stores on Next.js + Hydrogen. You keep Shopify's admin, apps, and checkout — we replace the theme bottleneck with architecture built to scale.
See your store's headless potential
Paste your URL. We'll scan performance, detect your stack, and estimate the revenue you're leaving on the table.
Your Shopify theme is capping your growth.
Every dollar of ad spend, every hour of content, every SEO win — all bottlenecked by a theme that was never designed for scale.
Theme limitations cap your growth
Liquid themes fight you at every feature. You end up with 40+ apps, bloated CSS, and a store that loads in 4+ seconds on mobile.
Core Web Vitals fail Google’s test
LCP above 2.5s. CLS above 0.1. Every failing metric is a Google penalty on your ad spend and organic reach.
Mobile traffic bleeds silently
53% of mobile users abandon sites that take longer than 3 seconds. That’s your best-converting traffic — gone.
Feature requests pile up
Personalisation, B2B pricing, complex shipping, custom checkout. Liquid can’t ship them cleanly. Every change risks breaking something else.
Liquid vs Headless
Same Shopify. Same checkout. Radically different storefront.
What we actually build under the hood.
A modern, composable stack — every layer chosen for speed, scalability, and developer experience.
Vercel Edge Network
Your storefront serves from 100+ global edge nodes. Milliseconds from every visitor.
Next.js + React Server Components
App Router with streaming SSR. The framework Vercel and Shopify built for commerce.
Shopify Storefront API + Hydrogen
Products, carts, and orders stay in Shopify. You keep their checkout, apps, and admin.
Node.js + Serverless Functions
Custom logic, integrations, webhooks — deployed as serverless functions on the edge.
Sanity / Contentful + PostgreSQL
Structured content and product data, easy to query, easy to cache.
Six weeks. Zero surprises.
A written plan, weekly demos, and a clear definition of done at every stage.
Discovery & Architecture
We audit your current store, define KPIs, map the migration, and select the tech stack. You leave with a written architecture plan and a signed scope.
Foundation & Data Layer
We set up the repo, connect the Storefront API, migrate your content, and build the data contracts. The skeleton of the storefront goes live in staging.
Build & Integrate
We build the storefront UI, wire up your apps (Klaviyo, Judge.me, etc.), and integrate the checkout. Weekly previews to your team.
Performance Pass
This is where the magic happens. Image pipeline, font subsetting, third-party script audit, RSC streaming. We push to a 95+ Lighthouse score.
Launch & Handoff
Zero-downtime cutover with SEO preservation. Parallel-run validation. Then a 90-day post-launch window of support and monitoring.
Exactly what's in and out.
No hidden extras. No surprise invoices. This is the full scope of a headless rebuild.
What's included
- Next.js 15 + App Router architecture
- Shopify Hydrogen + Storefront API
- Custom checkout extensions
- Full SEO migration (URLs preserved)
- Core Web Vitals optimisation (LCP < 1s)
- Image + font optimisation pipeline
- Third-party script audit and cleanup
- Responsive design system
- A/B testing infrastructure
- Analytics + event tracking
- Edge deployment on Vercel
- 90-day post-launch support
What's not included
- Ongoing retainer (available separately)
- Content writing / copy
- Photography or video production
- Paid ad management
- Email marketing campaigns
- Third-party app subscriptions
Need any of these? We'll scope them as an add-on — quoted transparently.
Sub-1s LCP and 90+ Lighthouse —
or we keep working free until it does.
Measured on mobile, on real devices, against Google's own PageSpeed data. If we miss it, the clock keeps ticking on us.
Real stores. Real numbers.
We don’t do fake screenshots or curated metrics. These are live clients, running on the stack we build.
Veloce Fashion
“We went from 1.8s load times to 0.6s and our conversion rate jumped 58% in 60 days. Zero downtime.”
Luminos Skincare
“The rebuild cut our support tickets in half and lifted AOV by 38%. The team understood our brand from day one.”
Nexvault Electronics
“CyberInitiation didn’t just build a website; they built a revenue machine. AOV is up 38%.”
Everything you might ask before saying yes.
Ready to leave the theme
bottleneck behind?
Get a free architecture audit. We'll show you exactly what a headless rebuild would look like for your store — timeline, scope, and expected lift.