Six weeks.
Zero surprises.
A written plan. Weekly demos. Fixed-price scope. A clear definition of done at every stage. Here's exactly how we take you from audit to launch — and beyond.
Eight stages. Every step documented.
From the first free audit to 90 days of post-launch monitoring — nothing happens in a black box.
Free Audit
We run before you pay
Understand your store, benchmark against your industry, and identify what's actually broken.
- Full Lighthouse + WebPageTest scan on mobile and desktop
- Core Web Vitals audit (LCP, CLS, INP, TTFB)
- Tech stack detection (platform, CDN, analytics, apps)
- Funnel drop-off analysis from your analytics
- Revenue leak calculation based on real data
Written audit report (PDF, ~15 pages)
- ·Your store URL
- ·Access to Google Analytics (optional)
- ·15 minutes for a kickoff call
No commitment, no pressure, keep the report either way.
Discovery Call
30 minutes, structured
Understand your business goals, timeline, budget, and constraints — so the proposal actually fits.
- Walk through the audit findings together
- Align on measurable success metrics (revenue, CVR, LCP)
- Clarify scope: what's in, what's out, what's flexible
- Identify decision-makers and stakeholders
- Set expectations on timeline and payment
Meeting notes + scope summary email within 24 hours
- ·30-min calendar slot
- ·Decision-maker on the call
- ·Rough budget range (helps us scope honestly)
If it's not a fit, we'll tell you on the call.
Proposal & Contract
Written, fixed-price, signable
Give you a written plan you can actually understand — not a bloated agency deck.
- Executive summary (1 page)
- Scope document with explicit deliverables
- Public "what's not included" section
- Week-by-week timeline with milestones
- Fixed-price quote (no hourly billing)
- Performance guarantee specific to your project
PDF proposal + e-signable contract
- ·30-min review time
- ·Any final questions before signing
- ·40% deposit to kick off (typical)
Proposal is fixed-price. What we quote is what you pay.
Kickoff & Setup
Architecture + access + alignment
Set up the technical foundation and align everyone on how we'll work together for the next 6 weeks.
- Full technical architecture document
- Access checklist (Shopify, analytics, apps, domains)
- Communication setup (Slack channel or email thread)
- Weekly sync scheduled for the full build
- Repo initialized, staging environment spun up
Architecture doc + access checklist + weekly schedule
- ·Admin access to Shopify
- ·Access to analytics and apps
- ·One point of contact for approvals
Nothing moves until we have all access and alignment.
Build & Iterate
Weekly demos, no black boxes
Build the storefront, integrate your stack, and ship working previews every single week.
- Weekly 30-min demo of what shipped
- Continuous build on the staging URL
- Integration of apps, analytics, checkout
- Content migration (products, images, collections)
- SEO preservation (URLs, meta tags, structured data)
Working staging storefront + weekly progress reports
- ·Approval within 48 hours on key decisions
- ·Content assets (logos, brand guidelines)
- ·Stakeholder feedback on weekly demos
If a week slips because of us, we absorb the cost.
Testing & Optimisation
Performance pass + QA
Hit the performance targets and validate everything works before launch.
- Lighthouse score optimisation to 95+
- Core Web Vitals fixes (LCP < 1s, CLS = 0, INP < 200ms)
- Cross-browser and cross-device QA
- Payment + checkout flow testing
- Full SEO parity check (URL diff)
- Load testing for peak traffic
Performance report + QA sign-off document
- ·Access to run UAT (user acceptance testing)
- ·Feedback within 48 hours
- ·Final content approval
We don't launch until performance targets are hit.
Launch & Cutover
Zero downtime, rollback ready
Switch DNS during your lowest-traffic window, with full rollback insurance for 48 hours.
- DNS cutover at scheduled low-traffic window
- 301 redirects live from day one
- Old store stays warm for 48 hours
- Real-time monitoring for errors, 404s, broken links
- Google Search Console + sitemap submission
- Analytics re-verification
Live storefront + launch report
- ·Availability during cutover window
- ·Quick sign-off on the go/no-go decision
- ·Access to DNS provider (or we handle it)
Rollback to old store within 15 minutes if anything breaks.
Post-Launch Monitoring
30–90 days of daily watch
Catch any regression early, validate the metrics, and hand over a fully stable system.
- Daily Lighthouse runs for the first 30 days
- Real-user monitoring (RUM) data collection
- Weekly SEO ranking tracking
- Revenue + CVR comparison vs. baseline
- Regression alerts (speed, traffic, errors)
- Full documentation handover
Day-30 report + Day-90 report + full documentation
- ·No action needed on your end
- ·Feedback if you spot anything odd
- ·Access to analytics for reporting
Any regression is fixed within 24 hours, at no extra cost.
Six rules we never break.
These aren't marketing slogans. They're the operating rules of every project we run.
Total transparency
Public scope. Public pricing. Public guarantees. You always know exactly what you're paying for and what you're not.
Senior team only
No juniors learning on your budget. Every project is led by someone who has shipped this exact stack 30+ times.
Fixed-price, fixed-scope
We don't bill by the hour. You approve a number, we hit the number. No change orders for scope we already agreed on.
Weekly, not monthly
Progress updates every week. Demos every week. You see real work shipping — not a slide deck at the end of the month.
Outcome-based
Every engagement has a measurable target — CVR, LCP, revenue. If we miss it, we keep working. That's the deal.
Rollback ready
Every migration and launch keeps the old system warm for 48 hours. If anything breaks, we roll back in 15 minutes.
The whole journey in one line.
What you get. What we ask for.
What you get from us
- Written audit report (before you pay anything)
- Fixed-price proposal within 48 hours
- Weekly demos of working software
- Direct access to founder and lead engineer
- Measurable performance guarantee per tier
- Full documentation at handover
- 30–90 days post-launch monitoring
- Zero surprise invoices
What we ask from you
- Admin access to Shopify and app accounts
- One decision-maker as point of contact
- Feedback within 48 hours on key decisions
- 30-min weekly demo attendance
- Honest budget range upfront
- Willingness to make decisions fast
- Content assets as needed (logos, imagery)
- Trust in the process while we execute
If we slip because of us,
we absorb the cost.
Miss a milestone on our side? We keep working at no extra charge until it's done. Any regression in the first 90 days is fixed within 24 hours.
Everything you might ask before starting.
Ready to start
step one?
Every engagement starts with a free audit. No commitment. No sales pitch. Just real data about your store and a clear path forward.