What is Google My Business?
Google My Business helps you to list your business it’s a free service by Google that allows businesses to appear in Google search results. Google Places for Business was the previous name for GMB.
You use Google My Business to list your business location on Google Maps and in local SERP.
You can include Important information about your company, such as Time about Your company, contact info, and a link to your web application. Recently, Google launched a new function that allows you to share links to publications or upcoming events in your business.
Although the listing is free, all businesses should consider it a must. Even if your company is entirely online and does not have a physical location, you can still create a Google My Business page.
Importance of Google My Business:
Prominence
A Google My Business (GMB) presence can help a company stand out in search results. It will draw attention to your company and ensure that people locate it, whether online or offline. GMB listings ensure that your company name appears in brand name searches; however, this guarantee of prominence does not apply to automatic ‘business type’ results. A well-thought-out and well-informed GMB can help you rank in the top three search results, which is an excellent method to attract traffic to your website or physical location.
Importance of Local Search
Google My Business (GMB) is primarily a local search engine that covers searches conducted by prospects near your location as well as searches conducted elsewhere but mentioning the place name.
Importance of Mobile Search
Smartphones and tablets are commonly used to do local searches online. For practically any leading industry, mobile search currently accounts for the majority of online searches.
Competition
If your competitors are already utilizing GMB, there’s a good possibility your site will be hard to locate in local searches. Your site will be less visible, and consumers will have to scroll down a long way to locate it on the search results page. Having your own GMB listing allows you to compete on an equal footing with other companies.
If your competitors don’t have a GMB listing, you’ll have a significant advantage over them. Your listing will be more visible in mobile and local search results, and potential customers will be more likely to notice it.
Credibility
Because web users have become accustomed to reading business profiles on search results pages, having your business listed in these top searches lends legitimacy to your company. The GMB listings are well-designed and provide users with useful information. It helps them in determining whether or not your company is trustworthy. Customer reviews assist in determining the appropriate focus or credibility.
Conclusion :
According to a recent Google survey, 60% of smartphone users used the “click to call” option on the GMB interface to contact businesses directly. GMB is not a fleeting craze, as the majority of buyers use it as their primary form of communication with local companies.
In the wake of the Covid-19 outbreak, it’s more important than ever to use and optimize Google My Business to display accurate, up-to-date information about your company. Consider your GMB panel to be the initial point of contact for your customers. If your company hours or description are out of the current, you risk losing a customer’s trust and losing out on the relationship’s lifetime worth. Hence GMB is much more valuable than you think.
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